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FASHION CATALOGS
3. Editorial Catalog Concept
ART DIRECTION / TYPOGRAPHY / GRAPHIC DESIGN / CONTENT CREATION
THE CHALLENGE
I was asked by the photographer to design a mini promo to appeal to editorial and catalog companies alike.
THE EXECUTION
Inspired by the images, I decide to incorporate a bohemian fashion angle, adding henna graphics and thought-provoking text.
SCROLL
THE RESULT
This promo increased the photographer's response rate by 150% and landed him a second job shooting in the Nevada desert the following season.
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