THE CHALLENGE

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Divise a singular fashion campaign from diverse designer looks each season, finding a common thread to create fashion spreads that are cohesive when put together.

THE EXECUTION

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I kept the photography and type design clean, fresh, and airy throughout the book. Models reflected the youthful attitude and trend awareness of the consumer demographic.

THE RESULT

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Over the eight-year period I worked on the New Look brand, it experienced significant growth, surpassing competing brands in the same price bracket.