MOTION DIRECTION

2. “HEIKE NY” Video Shoot

ART DIRECTION / SET DIRECTION / STYLING / LOCATION SCOUTING

THE CHALLENGE

To complete a studio photoshoot, strategizing to allow time for outdoor photography and videography in a public space.

THE EXECUTION

I directed and scouted a mixture of settings, from studio to rooftop to street, for a variety in texture and to create a mood.

THE RESULT

The designer and the entire team were really excited by the outcome of the fashion story and final videos.

Everyone who worked on the shoot shared the videos on their social media channels, further promoting the brand and also promoting their own work through increased viewer engagement and social likes.