THE CHALLENGE

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The designer requested a fashion shoot that would capture images for use across a variety of social media channels.

THE EXECUTION

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I art directed the shoot and assisted with styling, while keeping the team on-schedule, on-point, and enthusiastic.

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To create visual depth, we shot a variety of locations and sets and as used digital and film cameras.

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Photography and video was shot in the studio, on the rooftop and in the street, all within the same shoot day.

THE RESULT

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The designer was thrilled with the outcome—she came away with a large selection of diverse images that she used to create campaigns throughout the season. The team posted images as well, increasing social engagement and likes.