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Artistic Photo Direction
3. Heike-NY Lookbook Shoot
THE CHALLENGE
Create a fashion lookbook for FW23 on a shoestring budget.
THE EXECUTION
Using the furniture available in the room, I created sculptural set pieces to add an artistic edge, as well as utilizing the architectural elements in the space.
The designer agreed to using all white and silver accessories for an unexpected twist on Fall fashion.
THE RESULT
The designer used the images in her lookbook and for marketing and social media purposes for a successful seasonal campaign.
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