FASHION EDITORIALS
2. “HEIKE NY” Social Media Shoot
ART DIRECTION / STYLING / SET DIRECTION / LOCATION SCOUTING
THE CHALLENGE
The designer requested a fashion shoot that would capture images for use across a variety of social media channels.
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THE EXECUTION
I art directed the shoot and assisted with styling, while keeping the team on-schedule, on-point and enthusiastic.
To create visual depth, I sourced a diverse array of imagery through the models, landscapes, sets, lighting and textures.
We shot the photos and video in the studio, on the rooftop and in the street, all within the same shoot day.
THE RESULT
The designer was thrilled with the outcome—she came away with a large selection of diverse images that she used to create campaigns throughout the season. The team posted images as well, increasing engagement and likes.
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