Brand & Website Design
2. E-commerce Brand and Website Design
THE CHALLENGE
Like any website, balancing aesthetics and functionality to create an engaging yet efficient user experience is a key challenge. When it comes to selling online, I like to editorialize the products as opposed to just a hard sell. Color, images, and typography set the mood to engage consumer attention and curiousity.
THE EXECUTION
The site needs to be responsive, fast, and easy to navigate. I made sure to simplify messaging and direction while keeping graphics high-quality and the site engaging both visually and conceptually. Brand development is designed with online in mind.
THE RESULT
These components work together to create a positive user experience, encouraging visitors to stay longer, explore more products, and ultimately make a purchase. For examples see links sites below: